SingPost powers up workforce with generative AI from Google Cloud

Singapore Post is working with Google Cloud to empower SingPost employees with easy-to-use AI-powered tools, and help them boost productivity, streamline repetitive tasks, and foster seamless collaboration with external partners and customers.

Noel Singgih, group CIO at SingPost, said their engagement with Google Cloud to develop an AI solution—through their joint AI Trailblazers initiative with the Singapore government—gave us the confidence to embark on the next step of this journey with them as our strategic cloud services provider. 

“Google Cloud’s industry leadership in responsible AI, sustainable technology innovation, and cybersecurity will be core tenets in establishing SingPost as a trusted and customer-centric logistics leader in the Asia-Pacific region,” said Singgih.

SingPost has migrated all IT workloads hosted in its on-premises data centers to Google Cloud and is in the process of harmonizing and consolidating its technology stack, establishing a robust and secure foundation to power accelerated AI-driven innovation. 

This strategic move has not only yielded substantial cost savings of 30% in IT operations, but also allows SingPost to take advantage of Google Cloud’s AI-optimized infrastructure, purpose-built to handle complex AI workloads, while ensuring cost-efficiency, scalability, and sustainability. 

To further safeguard its enterprise data and applications, SingPost is also deploying Google Cloud’s BeyondCorp Enterprise platform to enforce zero trust security principles like multi-factor authentication and device verification, ensuring that only authorised staff can access proprietary company information.

A successful participant in the AI Trailblazers initiative, SingPost has developed an AI solution prototype to streamline its eCommerce logistics operations. 

This solution eliminates the administrative burden of manually re-entering partner and supplier information from trade documents—including those with handwritten inputs—into its database. It also liberates employees from the drudgery of digging through document archives to find the information they need, enabling them to focus on making strategic decisions and delivering high-quality customer interactions.

SingPost’s AI solution transforms unstructured data from trade documents into a searchable repository, with a gen AI-powered chat interface that comprehends natural language queries and surfaces accurate and relevant information.

In collaboration with Google Cloud, SingPost will scale the use of its solution, with the goal of optimizing supply chain orchestration across its logistics network and facilitating faster deliveries. 

Additionally, SingPost is leveraging Vertex AI to explore solutions for several other use cases, including automating internal legal document reviews and providing more personalized interactions to enhance customer care.

SingPost is replacing previous legacy productivity tools with Duet AI in Google Workspace to help its employees write, visualize, organize, and connect more meaningfully. With Duet AI, SingPost’s sales teams can produce memos and presentation decks with greater velocity in response to requests for proposals (RFPs), while marketing and customer support teams can speed up marketing copy development and reduce average response times to customer inquiries.

Mark Micallef, Google Cloud managing director in Southeast Asia, said that by investing in AI development and collaborator platforms with built-in privacy, control, security, and compliance capabilities, SingPost is empowering every employee—regardless of their role or function—to identify and capitalise on new opportunities for work optimisation. 

“This serves as a strong example of how a large enterprise can move swiftly to extract diverse benefits from gen AI adoption,” said Micallef.