Jaguar Land Rover goes overdrive with digital push

JLR is partnering with global communications technology firm Tata Communications to future-proof its digital transformation and pave the way for new standards such as Industry 4.0 and advanced analytics. 

The partnership will power the production of JLR’s next-generation vehicles, a key part of its “Reimagine strategy,” and provide the connectivity foundation for the next phase of digital transformation for the organisation. 

Tata Communications will deploy its cloud-first, software-defined wide area network (SD-WAN) technology, connecting all JLR’s 128 sites worldwide. 

This advanced global connected capability — between JLR’s global HQ and its plants, warehouses, sales centres, data centres and cloud services, will significantly boost supply chain efficiency and security. 

The transformation will enable JLR to bring in AI-powered and real-time data capturing, monitoring and analysis to improve production line performance. 

Through predictive risk management controls, the carmaker will be able to identify potential anomalies more effectively – driving greater efficiencies while also helping assure vehicle quality build. 

Further, this partnership will significantly shorten the time to upgrade manufacturing processes, strengthen operational resilience and increase agility to meet production demands. JLR estimates significant cost savings along with business benefits through scale and security. 

Tata Communications has already commenced implementation of the network transformation program and will complete the deployment by 2025. 

“Moving to SD-WAN means we can use AI powered automation to predict vulnerabilities, proactively intervene, prevent issues and perform more effectively on a global scale across our network,” said Tony Battle, JLR’s group chief digital and information officer.

Sumeet Walia, Tata Communications’ EVP and chief sales and marketing officer, said that they were deploying a “digital fabric” that will help integrate JLR’s systems, workforce, suppliers, stakeholders and customers across the globe, delivering a seamless flow of data to enrich key aspects of the business ecosystem. 

JLR and Tata Communications have been in a long-standing partnership. Tata Communications MOVE platform enables connected car solutions powering the infotainment and telematics platforms in over 600,000 JLR vehicles with seamless connectivity across more than 100 markets.