HP, WWF secure future of printing with sustainable forest

HP has partnered with World Wildlife Fund (WWF) to restore, protect and conserve 200,000 acres of forests in Brazil and China, as part of the printer maker’s Sustainable Forests Cooperative program.

As part of the five-year agreement rolls out this November, HP will also support WWF’s efforts in developing science-based targets for forests, estimating carbon and nature co-benefits of forest restoration and improved forest management.

HP’s Sustainable Forests Cooperative, which goes beyond sustainable fibre sourcing programs, is designed to drive action now and inspire others to preserve and improve forest ecosystems for future generations.

The company’s goal is that printing with HP will directly increase responsible Forest Stewardship Council-certified and recycled fibre sourcing, while contributing to the restoration, protection and improved management of the world’s forests for future generations.

“We’ve teamed up with World Wildlife Fund, FSC and others to create a forest positive future for printing by restoring and protecting the world’s forests for our industry, our customers and our communities,” said Tuan Tran, president of global imaging and printing solutions at HP.

Over the five-year agreement, HP will contribute $11 million for WWF to restore part of Brazil’s threatened Atlantic Forest and increase sustainable management of state-owned farms and forest plantations in China – ultimately protecting a combined area of 200,000 acres.  

Also, HP will contribute toward WWF’s development of science-based targets for forests. The partnership will provide much needed guidance on the quantity and quality of forests needed in key regions to restore and protect forest ecosystems and nature co-benefits that provide for people, plants and animals.

HP will support the development of external tools to help companies estimate the climate, water and biodiversity benefits associated with various conservation efforts.

“The decline of forests around the world increasingly destabilises our climate and threatens the rich biodiversity that sustains billions of lives and livelihoods,” said Carter Roberts, president and CEO of World Wildlife Fund.

“To reverse the global loss and degradation of forests, companies need to look beyond their own supply chains and implement bold strategies to protect and restore these critical ecosystems,” said Roberts.