Prudential Life Assurance Thailand signed with The 1 an agreement for the Southeast Asian country’s first lifestyle and health collaboration, bringing enhanced digital services to members of the loyalty programme.
The 1 is Thailand’s largest loyalty platform, with over 17 million members, and Prudential offers digital health services and content in 11 markets across Asia through its app, Pulse by Prudential.
Through this collaboration, The 1’s members will gain access to highly customised digital lifestyle and health solutions based on their lifestyle preferences, health stages and savings intentions.
The two partners will use artificial intelligence (AI) to curate and offer services that are highly relevant to members, helping them to achieve a higher quality of life and wellbeing.
Robin Spencer, CEO of Prudential Thailand, said, this collaboration builds on their launch of Pulse, which will help Thai people live longer, healthier lives.
“Pulse harnesses the power of AI to provide highly personalised health and wellness insights for our users,” said Spencer.
“We always create and continue bringing innovative and surprising experiences to The 1 members in every angle of life including Health & Wellness especially during Pandemic situation nowadays,” saidTon Chirathivat, president of The 1. “With this strategic partnership, we are truly confident and commit to provide one-of-a-kind health and well-being experiences to another level for our The 1 members.”