Linius, SportsHero ink deal for Indonesian football

Photo by Alvaro Mendoza

Linius Technologies has entered into a master services agreement (MSA) with SportsHero via their respective wholly-owned subsidiaries. 

Under the MSA, SportsHero will have the rights to use the Linius technology in the SportsHero app and through its “white label” solutions, including the “Kita Garuda” mobile application, developed for the Football Association of Indonesia (PSSI).

Last March 25, SportsHero announced they had entered into an exclusive agreement with state-owned PSSI, one of the world’s largest sports federations and with an engaged fan base of 80 million fans, over four leagues and 128 teams.

Under the agreement, SportsHero is the exclusive provider and partner to build PSSI’s first official platform, including social media, merchandise/e-commerce, game highlights and player access.

Linius CEO Chris Richardson said fans will be able to completely customise content based on their viewing preferences.

“Millions of fans will have the ability to create, watch and share millions of personaliSed channels,” Richardson said. “Our unique data-driven video assembly is delivering personaliSed TV to the world — no one else can do this.”

Tom Lapping, CEO of Sportshero, said PSSI is one of the world’s largest sports federations, with 80 million fans spread across four leagues and 128 teams.

“Indonesia represents the largest digital community in the Association of South East Asian Nations, with 130 million social media users, 177 million mobile users and 120 million mobile social users,” Lapping said.

The capability will be deployed via the Linius Widget Suite that was launched last May and which was built on Linius’ Software-as-a-Service cloud platform — Linius Video Services — by Systems Integrator Hemisphere.