HK-based SML spreads wings in Europe with Sumzed acquisition

SML Group, the Hong Kong-based provider of digital identification technology and solutions, has acquired Sweden-based retail customer experience platform provider Sumzed. 

Already present in 30 countries, SML has regional headquarters in Corby in the United Kingdom, and New Jersey in the United States. Also, SML’s item-level RFID solutions are headquartered in Texas.

The acquisition expands SML RFID’s retail execution platform Clarity, and further grows the organisation’s footprint in Northern Europe.

Sumzed is now part of SML Intelligent Inventory Solutions business led by Dean Frew, CTO and SVP of RFID Solutions at SML. 

The addition of Sumzed’s technology will enable SML RFID to expand its solution offering to the company’s global customer base.

Sumzed’s interactive cloud-based platform combines Content Management Software, Hardware, and Event-Driven Integration to improve the effectiveness of existing store labor in order to elevate the in-store customer experience. 

Also, Sumzed provides both non-RFID and RFID enabled solutions, including Price Checker, Point of Information, Fitting Room Support, Call for Assistance and Digital Signage.

“We have seen unprecedented adoption by retailers of our Item-Level RFID solutions and this acquisition enables SML to bring elevated customer experience technology and benefits more directly to our retail customers,” said Dean Frew.

Sumzed founder Calle Skoglof said that together with SML, which is likewise working to improve the workflow and item-level information management in the physical store, they will be able to help customers create a whole new dimension of shopping and brand engagement experience.