ERA Singapore’s APAC Centre is primed to become “real estate icon” by 2021 as the the building, the only one that is owned by a real estate agency in Singapore, is undergoing digitalisation across every touch-point.
According to ERA, its network of more than 40,000 trusted advisors in 2,300 offices in 34 countries will enjoy access to cutting-edge facilities powered by technology once the transformation of their regional headquarters is complete.
There will be a media room equipped with cameras, lighting and audio systems for them to produce videos or conduct virtual training sessions and meetings. Several interactive LED display screens showcasing virtual property galleries will also be installed.
Additionally, a co-working space, will allow trusted advisors to brainstorm ideas and seek consultation with their fellow teammates, via offline and online platforms.
For now, property buyers and sellers, especially those based overseas, have to undergo the search and screening processes on their own. They are unable to fully imagine the space of a unit or explore it thoroughly via existing images or videos.
There is also a lack of information on appointed trusted advisors to help facilitate overseas transactions and ensure official documents are safely and securely handled.
Thus, ERA seeks to fill the gap with digital initiatives such as Global Referral Network. This online portal will feature post property listings, instant notifications, a directory of professionals, and analytics — a repository of trusted advisors’ past transactions for easy reference.
ERA is also collaborating with several partners to adopt Digital Signature using blockchain technology with Dedoco; a Robo Chatbot with YooZoo Games; the Asia Virtual Property Expo with PropertyGuru; and 3D Virtual Viewing & Capture Services with Matterport.
“These digital initiatives are examples of how ERA is embracing proptech into our business so that our trusted advisors have a competitive edge,” said Jack Chua, CEO of ERA.
“Our aim is to provide personalised services along every step of the real estate experience, no matter where they are located,” said Chua.