BWT Alpine F1 Team firmed up a three-year partnership renewal with Sprinklr as official partner and Unified-CXM platform provider for the team and the wider Alpine brand.
Alpine will leverage all four Sprinklr product suites – Sprinklr Service, Sprinklr Insights, Sprinklr Marketing, and Sprinklr Social – as part of its project to maximise engagement with its loyal fans.
Sprinklr’s Unified-CXM platform is expected help Alpine future-proof its marketing, customer service, and engagement strategy to stay competitive and continuously evolve their experience strategy.
“With Sprinklr, we can connect fans to the moments that matter: before, during, and after each Grand Prix,” said David Gendry, Alpine’s VP of marketing and communications.
According to Sprinklr, the partnership would enable AI-powered listening and fan engagement on more than 30 digital and social channels, seamless publishing across social channels and business units, unified reporting and performance analytics, competitive monitoring, and personalised social advertising optimised through advanced AI.