Zebra decks APAC HQ in Singapore with 3 new outfits

Zebra Technologies has opened its expanded Asia Pacific (APAC) headquarters in Singapore, with nearly 21,000 square feet of space at Frasers Tower and incorporating advanced facilities.

These include Zebra’s Research and Development (R&D) Centre focusing on printer innovations, a new Global Enablement Centre (GEC), and the largest Zebra Experience Centre (ZEC) in APAC. 

Zebra’s APAC headquarters is home to the group’s regional functions such as sales and operations, marketing, finance, legal and specialist roles. Since its establishment in 2008, Zebra’s staff, including mostly local talent, has increased by about four-folds. 

“Zebra spends about 10% of our global revenue on R&D to empower the front line of enterprises with the latest technological solutions. This includes the development of our new R&D centre in Singapore,” said Ryan Goh, Zebra VP and general manager in APAC.

“We have also introduced other advanced facilities to offer a world-class resource for our customers, partners, and key stakeholders to educate them on Zebra’s cutting-edge technology,” said Goh. “By sharing our technology and expertise, Zebra will help Singapore enterprises gain a competitive advantage by enhancing their efficiency, accuracy and productivity.” 

Zebra’s print R&D centre in Singapore has developed some of the company’s global printer innovation locally, including the colour touch-screen panels for its ZT series of printers. It also provides opportunities for local Zebra team members to learn from our innovative practices.

The ZEC in Singapore, Zebra’s largest in APAC, helps businesses understand how they can undergo digital transformation in an interactive experience.

The GEC in Singapore, also the company’s largest in the region, is built to advance the adoption of Zebra solutions and services by customers and partners through sales enablement and learning. 

Zebra works closely with its ecosystem of over 10,000 partners in 45 countries to deliver industry-tailored, comprehensive solutions to enterprises of varying sizes, including small- and medium-sized businesses based on their needs.