UnionBank picks Informatica to boost CX with cloud move

UnionBank of the Philippines is adopting Informatica’s intelligent Master Data Management (MDM) SaaS as the bank transitions from an on-premises solution to the cloud along with its cloud-first digital transformation strategy. 

With its acquisition of the Citibank retail banking business in the Philippines, this move is expected to shape the banking experience of more than 12 million customers including over a million customers acquired from Citi. 

UnionBank thus needs to ensure its systems of engagement can reliably provide trustworthy, near real-time information to improve Know Your Customer (KYC) initiatives, accelerate customer onboarding and enhance multi-channel customer engagement, advanced analytics and regulatory reporting. 

With Informatica’s platform, UnionBank is able to build an enterprise-wide 360-degree view of customers, distinguishing unique customers and their multiple relationships across the bank. 

This allows UnionBank to exceed customer expectations and deliver highly personalised services based on a single real-time source of trusted data. 

The bank will also be better able to counter money laundering and fraud to protect customers while meeting regulatory obligations. 

“By working with Informatica, we make trusted customer data more accessible to our users, mastered on a single AI-driven platform, and leveraging the cloud for scalability to match the growth of the bank,” said Wilfredo Montino Jr., chief data officer at UnionBank.

Steven Seah, managing director for Informatica in ASEAN, India and Korea, said that UnionBank is a pioneer embracing technological innovation to empower its customers. 

“The adoption of Informatica’s industry-leading MDM services, available natively on the IDMC platform, will enable UnionBank to accelerate its strategic vision by providing consistent trusted data to deliver exceptional customer experience to its customers,” said Seah.