TCS peps up Singapore Marathon as race returns to the streets

Image courtesy of SCSM

Tata Consultancy Services (TCS) extended its sponsorship of the Standard Chartered Singapore Marathon (SCSM) Corporate Challenge for four more years until 2026. 

This partnership also marks the beginning of TCS’ four-year association as the official mobile app partner of the SCSM from 2022 to drive immersive and community-focused digital race experiences for runners and fans. 

SCSM returned to the streets of Singapore last December 2-4 as the centre of community engagement to end the year on “a high and healthy note.”

The partnership is in line with TCS’ global focus on encouraging healthy lifestyles and community bonding through sports.

As the official mobile app partner for SCSM 2022, TCS created an experience that went beyond the essentials and provide better insights and information about the marathon for the 50,000 participants. 

It also streamlined the entire marathon experience for active and passive participants through a single digitally integrated platform. 

Runners enjoyed functions and conveniences such as booking of transportation to marathon grounds, race day weather details, SOS for emergencies, and checking of run progress.

The app also featured an AR-powered virtual experience, where runners could make use of the AR medal filters, themed frames for photos, and video creation functionalities to share their racing experiences and victories almost instantly. 

The app aimed at creating a “running club” experience by allowing participants to connect with other runners virtually, even when they are not at the same location.

Also, TCS was the sponsor of SCSM’s Corporate Challenge, creating an opportunity for large corporations and small and medium enterprises to collaborate and come together even as they competed for the top spot in an international marathon setting.

“Sports, especially community events like marathons, have always played an integral role in enhancing society’s mental and physical well-being. TCS bolsters running communities globally as they transform lives, one sprint at a time,” said Ameet Nivsarkar, head of TCS Singapore. 

“The driving force for us at TCS has always been our community and creating products that allow communities to flourish and push the envelope on innovation, health, and wellness,” said Ameet.