Pepe Jeans partners with Algonomy for data-driven growth in India

Pepe Jeans picked Algonomy’s Merchandise Analytics technology platform to elevate its operational efficiency, enhance customer experiences, and drive profitability in an ever-evolving market landscape.

Leveraging Algonomy’s platform, Pepe Jeans India will unify its data sources to make informed decisions. 

The integrated platform will provide a comprehensive analytical and predictive view across various facets, including sales, inventory, buying, assortment, pricing, promotions, operations, and other key performance indicators (KPIs).

Additionally, the platform offers self-service capabilities, empowering Pepe Jeans India to create new analysis within the Merchandise Analytics solution, fostering a culture of data-driven decision-making.

With the platform’s machine learning capabilities, Pepe Jeans India can predict future selling prices based on the price elasticity of demand. This greatly helps it optimize markdowns by considering historical sales, product lifecycle, inventory availability, events, and other relevant factors.

Manish Kapoor, managing director and CEO at Pepe Jeans India, said that through the collaboration with Algonomy, the company is taking a bold step towards a future of data-driven success. 

“The Merchandise Analytics platform is a game-changer, providing us with a comprehensive and predictive view across crucial aspects of our business,” said Kapoor. “From sales and inventory to pricing and promotions, the platform’s capabilities empower us to make informed decisions and enhance customer experiences.”

Additionally, the self-service features is expected to foster a culture of innovation within the Pepe Jeans India’ team, and the machine-learning capabilities are seen revolutionising how they optimise pricing strategies. 

“By unifying data sources and providing a predictive view across key performance indicators, we’re enabling Pepe Jeans India to make strategic decisions with unprecedented precision,” said Amit Agarwal, SVP of sales and business development in the Asia-Pacific, Middle East and Africa at Algonomy.