Great Eastern and RebateMango have launched on UPGREAT, Great Eastern’s all-in-one rewards platform a range of dining, lifestyle and shopping rewards, as part of the leading insurer’s regional consumer strategy to engage its customers online.
Through this direct integration, Great Eastern’s UPGREAT members can receive more UPGREAT points when they shop at over 500 localised retailers such as Shopee, Agoda, AliExpress, Booking.com, Lazada and more.
This shopping access allows users to earn UPGREAT points, which can then be exchanged for KrisFlyer miles, Shell Select vouchers, GrabFood vouchers, dining vouchers from various food establishments and other rewards.
UPGREAT presently has 168,000 members in Singapore and the app is free for anyone to join and is not restricted to Great Eastern policyholders.
RebateMango, which has been available for over three years strictly on the RebateMango platform, has moved into business-to-business solutions, with UPGREAT by Great Eastern as the first partner to launch.
The partnership provides UPGREAT members with a seamless and rewarding online shopping experience. By using RebateMango to power the merchant offerings, UPGREAT members simply need to open the app, select the retailer and start shopping to earn UPGREAT Points. At the same time, it allows UPGREAT to enjoy easy scalability in their offering to users.
Ryan Cheong, managing director of digital for business at Great Eastern, said they will continue to work with partners “to engage our members in new and exciting ways.”