EVme, a full-service electric vehicle (EV) lifestyle platform based in Thailand, has engaged Salesforce to deliver personalised customer experiences as part of the company’s expansion strategy.
As pioneers in Thailand’s EV industry, EVme currently offers EV rentals and sales, charging services and EV-related services and technology to customers, providing a holistic experience for the EV ecosystem.
As part of its expansion strategy, EVme will deploy Salesforce’s Automotive Cloud to sell EVs, as it works towards building an ecosystem of electric vehicles in Thailand.
By scaling its omnichannel experience, the EVme plans to expand its fleet from 1,200 to 2,000 by the end of 2024.
Reducing time-consuming manual processes, robust data management, and a CRM platform that can scale with the business were some of the key factors EVme looked out for to support the next phase of its growth.
They have chosen Automotive Cloud for its industry-tailored solution, which enables sales, service and marketing teams to have a complete view of automotive customer interactions on a single platform.
Additionally, teams will be equipped with automation tools to free up time and resources, and customer behaviour insights to continue delivering personalised and immersive user and vehicle experiences at every touchpoint, even as the business grows.
Features such as vehicle console, automotive lead management, and household management allow sales teams to automate manual processes that are time-consuming and error-prone, such as tracking leads and booking appointments.
Meanwhile, having a centralised platform, with a data-rich view of customers and vehicles will enable EVme to handle additional EV bookings seamlessly, and scale their platform.
In the longer term, this streamlined system will also allow service teams to maintain data accurately and consistently across the customer and vehicle lifecycle.
This means that service teams can quickly access critical information like vehicle history, warranties, or parts inventory, to reduce response time, and enhance customer satisfaction and loyalty.
EVme will also tap on Automotive Cloud Intelligence, which leverages Salesforce CRM Analytics to provide real-time intelligence and actionable insights across the automotive ecosystem.
Features like dealer performance analytics, leads intelligence, and vehicle portfolio analysis will help teams make faster, more informed decisions and improve profitability.
With Salesforce’s framework to operationalise AI services through clicks-not-code, employees can also make low code customisations to generate predictions in real-time.
EVme will also use Slack, the intelligent productivity platform, which they plan to integrate with Salesforce to streamline workflows for their car sales and rental businesses.
Suvicha Sudchai, CEO and managing director of EVme Plus, said the integration of Salesforce’s CRM solution is a significant advancement for EVme, driving our business growth.
“This platform helps us adapt to our evolving customers’ needs, reducing errors and facilitating rapid access to crucial information,” said the CEO.