Most consumers today live in a mobile-first world. From banking transactions to e-commerce, it is undeniable that mobile devices are the linchpin of many, if not all, daily interactions and experiences.
In fact, a recent report from Gartner predicted that by 2027, more than half of the world population will become daily users of multiple super apps – mobile or web applications that provide end users with a set of core features while also giving access to independently developed mini apps. The Asia-Pacific region is also no stranger to mobile-first experiences, with unique mobile subscribers in the region estimated to grow to 2.11 billion by 2030, accounting for 59% globally.
Across industries, leaders are recognising that offering quality mobile app experiences is crucial in helping them stay at the top. Challenging times lay ahead for organisations when it comes to delivering on these experiences. This is especially so as functionality, performance, security, and usability of mobile apps become basic measurements of customer satisfaction. Incorporating mobile testing strategies within development workflows are now essential in guaranteeing consistent quality across all mobile apps and creating satisfactory customer experiences.
Mobile testing should be driven by a user-centric mindset
Oftentimes, an app serves as a customer’s initial encounter with an organisation. A visually appealing and user-friendly interface is essential in shaping vital and lasting first impressions.
An APAC survey by CX Network found that almost 1 in 4 customer management decision makers cited the demand for seamless digital customer experiences as the top trend. Poorly optimised mobile experiences could risk losing user attention, and therefore, organisations must prioritise both the evaluation of technical aspects and overall user experience.
For instance, app localisation is pertinent to growth, especially for a region like APAC, which is home to a diverse range of culture and ethnicities. This goes beyond the mere translations of words and takes into account cultural, legal, linguistic, and other factors that may influence purchasing decisions. Customising apps to suit specific cultures, right-to-left languages, and varying design preferences can ensure that they are always ready to scale and adapt to new demographics.
By incorporating user feedback into the development process, organisations hold the key to unlocking optimal mobile experience. Prioritising regular testing and taking into account developer feedback will enable constant app improvement, including the integration of new features.
Reinforcing app security and safeguarding user data
While creating a thoughtfully designed and user-friendly experience remains crucial, the foundation for nurturing user trust is rooted in ensuring app security and data integrity. In this regard, organisations must implement the best security measures to keep user data safe.
Just last year, more than half of the businesses in APAC reported being the victim of a cyberattack, while 32% suffered from multiple ones. In Singapore, industries from healthcare to e-commerce have experienced data leaks, affecting millions of customers and raising concerns around data privacy for apps.
In the wake of such incidents, organisations have recognised the need for end-to-end mobile testing to thoroughly evaluate an app’s code, design, and functionalities. This approach helps to identify potential vulnerabilities and use the feedback gathered to innovate on their apps through a continuous build and release cycle.
Having proper security and threat detection measures in place helps to alleviate user doubts and cements smooth experiences once launched. Through comprehensive testing that extends across the entire development process, organisations can safeguard user data and instil confidence in their users.
Ensuring operability across various device models and operating systems
Preparing an app for release on the global market is not a one-size-fits-all process. As the world becomes more interconnected, catering to a global audience is a must. Yet, navigating this path requires overcoming one significant challenge: ensuring that the app can be deployed seamlessly across a multitude of real devices and operating systems.
With a myriad of devices in the market, organisations face the challenge of deciding which devices to include in their mobile app testbed. Limitations on acquiring real devices and the constraints of relying solely on emulators for testing hinders conducting consistent and continuous test automation, causing bottlenecks. At the same time, purchasing every device for testing purposes in the market is not a feasible nor economical option.
Development teams should explore a balanced approach of using a mix of real devices, emulators, and simulators. One solution is to work with the right testing partner, leveraging on their cloud test authoring and execution capabilities across real devices.
As mobile apps continue to gain traction, organisations will need to differentiate themselves with device-agnostic, quality experiences of the apps that are localised to fit customer needs. Focusing on a continuous mobile testing strategy can help to rid any app bugs or security failures right from the get-go. This ensures that mobile apps remain agile and can run smoothly for the users, leaving a lasting positive impression and boosting brand reputation.
Ultimately, mobile testing aligns with the wider goal of any organisation: delivering the highest quality product to the final user. By integrating mobile testing into the relevant business processes, organisations can ensure quality across all mobile applications – and make significant gains in customer reach, review and overall revenue.
