Celcom picks Informatica to firm up data governance

Celcom Axiata has chosen Informatica to enhance their data governance program as the mobile operator aims to become Malaysia’s most inspiring digital organisation by 2022.

Informatica’s enterprise data governance solution, powered by Informatica’s CLAIRE metadata-driven AI engine, enables Celcom to automate the governance of millions of subscribers and service data that the telco has to deal with every day.

This, in turn, allows Celcom to provide more accurate and trusted data across business and IT users, to foster greater collaboration, perform analytics and business-critical decision making, and in return provide greater experience and outcomes to its subscribers.

Celcom has been playing a key role on driving stronger digital advocacy in Malaysia, boosting its technological capability and innovations to accelerate digital adoption within the digital ecosystem. 

Celcom will also meet the compliance requirements set by the Malaysian Communications and Multimedia Commission (MCMC), with regulatory reporting expected to be significantly reduced from approximately 150 man-hours to approximately five man-hours through the automation and governance tool.

“Celcom has a clear focus on driving operational excellence and growth through innovation, digitalisation and new business areas,” said Kamal Khalid, chief corporate and transformation officer of Celcom Axiata.

“As we place great importance on acquiring high-quality and trusted data in our digital transformation journey, our collaboration with Informatica will ensure the delivery of the highest standard of service experience to our customers,” said Khalid.

Tony Frey, VP and general manager of Informatica Asia Pacific and Japan, said data has become even more valuable for businesses to carve a niche for themselves in the accelerated digital economy and be prepared for the post-pandemic future.