AWS cues US$100-million AI program

Amazon Web Services (AWS) is investing $100 million into its AWS Generative AI Innovation Center, a new program to help customers successfully build and deploy generative artificial intelligence (AI) solutions. 

The program will connect AWS AI and machine learning (ML) experts with customers around the globe to help them envision, design, and launch new generative AI products, services, and processes. 

Matt Garman, SVP of sales, marketing, and global services at AWS, said that more than 100,000 customers have used AWS AI and ML services to address some of their biggest opportunities and challenges. 

“Now, customers around the globe are hungry for guidance about how to get started quickly and securely with generative AI,” said Garman.

He added that the Generative AI Innovation Center is part of their goal to help every organisation leverage AI by providing flexible and cost-effective generative AI services for the enterprise, alongside a team of generative AI experts to take advantage of all this new technology has to offer. 

“Together with our global community of partners, we’re working with business leaders across every industry to help them maximise the impact of generative AI in their organisations, creating value for their customers, employees, and bottom line,” said Garman.

The AWS Generative AI Innovation Center team of strategists, data scientists, engineers, and solutions architects will work step-by-step with customers to build bespoke solutions that harness the power of generative AI. 

For example, healthcare and life sciences companies can pursue ways to accelerate drug research and discovery. Manufacturers can build solutions to reinvent industrial design and processes. And financial services companies can develop ways to provide customers with more personalised information and advice.

Through no cost workshops, engagements, and training, AWS will help customers imagine and scope the use cases that will create the greatest value for their businesses, based on best practices and industry expertise. 

Customers will work closely with generative AI experts from AWS and the AWS Partner Network to select the right models, define paths to navigate technical or business challenges, develop proofs of concepts, and make plans for launching solutions at scale. 

The Generative AI Innovation Center team will provide guidance on best practices for applying generative AI responsibly and optimizing machine learning operations to reduce costs. 

Companies that are engaging with the Innovation Center to explore developing generative AI solutions include Highspot, Lonely Planet, Ryanair, and Twilio.

Highspot is a sales-enablement platform that increases the productivity of sales teams. The AWS Generative AI Innovation Center is providing them with novel solutions and creative guidance for some of the most complex challenges and opportunities involved in bringing generative AI workloads to life at scale.

For nearly 50 years, Lonely Planet has been committed to helping people experience the joy of travel. The AWS Generative AI Innovation Center will enable them to provide more personalised travel recommendations, making travel more accessible for those around the world.

Twilio is a customer engagement platform that combines an extensive suite of digital communication channels with first-party customer data, enabling businesses to deliver personalised engagement to customers on a global scale, when and how they prefer.