Adobe pushes CX in regulated firms with IBM, Red Hat

Adobe and Red Hat have teamed up to help accelerate digital transformation and strengthen real-time data security for enterprises, with a focus on regulated industries.

The intent of the partnership is to enable companies to deliver more personalised experiences across the customer journey, driving improved engagement, profitability, and loyalty.

The partnership will initially focus on, first, deployment flexibility with hybrid cloud. By certifying and delivering Adobe Experience Manager 6.5, part of Adobe Experience Cloud, to run on Red Hat OpenShift, the industry’s leading enterprise open source container platform, IBM will offer clients the flexibility to host, access and leverage data in the environment of their choice.

A second focus is Adobe being enabled for financial services. Using the IBM Cloud for Financial Services, IBM will extend Adobe Experience Manager to professionals in this industry with the aim of helping them as they meet their security and regulatory requirements when delivering personalised experiences to their customers.

The third focus is on Adobe and IBM Services. IBM iX, the business design arm of IBM Services, will extend their offerings across all of Adobe’s core enterprise applications.

“Now more than ever companies are accelerating their efforts to engage customers digitally,” said Anil Chakravarthy, Adobe’s EVP and GM for digital experience, adding that Adobe partnered with IBM and Red Hat to use real-time customer data to securely deliver experiences across any digital touchpoint, at scale and compliant with regulations.

“Being competitive in the digital economy requires delivering innovation quickly,” said Ashesh Badani, SVP of cloud platforms at Red Hat. “Through this collaboration, Adobe, IBM and Red Hat are enabling organisations to deliver great digital experiences in any environment with flexibility and speed across the hybrid cloud, whether in on-premises data centres or across multiple public clouds.”

As part of the partnership IBM has named Adobe its “Global Partner for Experience” and will begin adopting Adobe Experience Cloud and its enterprise applications to transform its own global marketing.