ZEE5 enlists AI to boost viewers’ experience

Photo by Qazi Ikram Ul Haq

Indian video content giant ZEE5 has integrated startup Minute.ly’s artificial intelligence tool to maximize user engagement, improve overall video views and site traffic, and expand reach.

With Minute.ly’s AI tool, ZEE5 can predict user engagement using AI which will ultimately affect their video revenue.

Minute.ly’s patented video optimization algorithm automatically identifies peak moments from any video on site by analyzing the visual content and its performance. It also provides invaluable insights regarding user interests – empowering publishers to know exactly what viewers want to see and what content they connect with most.

By replacing static thumbnails with automated dynamic video preview thumbnails (APVs) using one of Minute.ly’s AI tools, ZEE5 has increased its overall click-through-rate (CTR) by 37% and extended its reach as users browse for more content on the premium publisher’s site.

Rajneel Kumar, business head expansion projects and head of products at ZEE5 India, said their core focus is to get the best of technology, data and content to culminate into an enriching personal viewing experience for a consumer.

“With Minute.ly’s AI tool, we will only better our understanding of a consumer’s video consumption pattern and serve them with the best of content anytime, anywhere,” he said.

Amit Golan, CEO and co-founder of Minute.ly, said that with the explosion of OTT, it’s become crucial to best use video content to reach, engage and entertain the right audiences effectively.