Yim Platform whips up Thai food space with Google Cloud

Yim Platform, the food business subsidiary of Central Retail in Thailand, today announced a collaboration with Google Cloud to aid the recovery of hotel, restaurant, and catering (HoReCa) businesses and stay ahead of consumers’ evolving food preferences. 

By building on Google Cloud’s open, secure, scalable, and sustainable infrastructure and services, Yim Platform aims to enrich the customer experience and empower users with data-driven intelligence. 

CHEF YIM is Yim Platform’s one-stop B2B e-commerce platform for HoReCa businesses to procure high-quality ingredients and supplies at affordable prices. 

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Yim Platform recently launched CHO YIM, a similar service for traditional grocery retailers, and CHEF YIM at Home, an online grocery service for consumers to purchase from curated lists of ingredients when planning for home cooked meals like Thai curry or tom yam. 

Yim Platform leverages the expertise of food retailer Tops to source ingredients from a supplier network that includes more than 1,000 local farmers and processed food providers.

“The pandemic has accentuated the issue of fragmented supply chains that are making it difficult for HoReCa businesses to secure the right ingredients to meet consumer demand, on top of having to do more with less when running their operations,” said Jirasak Chirathivat, co-founder and head of Yim Platform.

Through a digital-first approach, CHEF YIM is streamlining supply chains to help them easily obtain supplies with profitability in mind. 

“We’ve also seen the rise of an ‘at-home economy,’ with Thais incorporating home cooking into their daily routines,” said Jirasak. “With the launch of CHO YIM and CHEF YIM at Home, we expect our technology requirements to increase exponentially.” 

The collaboration will address four strategic imperatives — prioritising ease of use and user security, designing frictionless purchasing experiences, serving up smarter services, and shifting to sustainable operations

“Having adopted a digital-first business model to stay ahead in all of these areas, Yim Platform is establishing itself as one of the industry’s transformational leaders,” said April Srivikorn, Google Cloud country manager in Thailand.

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