Yamaha, world-renowned in musical instrument manufacturing, has chosen to implement Informatica’s Master Data Management (MDM) to unify dispersed data across its enterprise, in order to deliver trusted data and provide AI-powered insights and a contextual 360-degree view of its business.
As part of Yamaha’s “Make Waves” brand promise, the company is focused on creating product innovations that inspire passion and create enthusiastic excitement among customers.
With the implementation of Informatica’s MDM, Yamaha is combining data from multiple sources, including product, customer and financial data from over 200 systems running globally across diverse departments and regions.
This in turn lays the foundation for more agile and accurate decision-making by helping to ensure that high-quality, consistent and complete data is easily accessible to support the company’s innovation and growth.
“This partnership empowers us to use trustworthy data insights so we can respond more quickly and accurately respond to shifting consumer needs and engage with our customers in more meaningful ways to gain their loyalty,” said Yoshiaki Murakami, assistant general manager of the ERP strategy group at Yamaha’s information systems division.
