WWF-Singapore, TCS launch AR tiger trail exhibit

Photo by Kumai Nahappan XingXing

The World Wide Fund for Nature Singapore (WWF-Singapore) harnessed Tata Consultancy Services as the Official Solutions Partner for the “AR-mazing Tiger Trail,” a highly visual and gamified exhibition aimed at driving awareness and action on tiger conservation and sustainability.

Open until April 9, the exhibition comprises 33 life-sized tiger sculptures exhibited across different parts of Singapore, including iconic spots such as Gardens by the Bay and Sentosa. 

These sculptures are designed by more than 60 local and international artists, and seek to educate visitors about the debilitating impact on the tiger population in Asia caused by events such as climate change, poaching and deforestation.

Visitors can also experience a digital version of the trail by scanning a QR code at the base of the sculptures. 

Powered by TCS, the digital trail is co-designed with WWF-Singapore and provides users with an AR view of the tigers and their dwindling natural habitats, thereby amplifying the messages on nature and biodiversity.

R Raghunathan, CEO of WWF-Singapore, said the AR-mazing Tiger Trail was curated as a fun and creative way to ignite discussions and encourage education around the vital issues facing the wild tiger population today. 

“I believe this will in turn make the global community more aware of the plight of tigers and enable more individuals to contribute to the cause of tiger conservation and protecting their habitats,” said Raghunathan. “Each one of us can make a difference.”

Michele Lemmens, head of business sustainability and CTO of TCS Asia-Pacific, said the partnership with WWF-Singapore builds on the belief that when they combine their know-how and innovation mindset for the right causes, they can create impact and achieve amazing things together.