United Overseas Bank (UOB) has brought together partners such as Fave, Fitbit Pay, Grab, Shopee, Singapore Airlines, SP Group and Visa to simplify the way in which their customers make digital payments and redeem rewards points.
UOB teamed up with Visa to be the first bank in the world to tap a new Visa application programming interface (API) which enables customers to add their Visa credit and debit cards securely into popular apps using UOB Mighty, without the need for a physical card.
This means that customers no longer need to key in their 16 digit card number, expiry date and card security code manually or if they are a new customer, to wait for their credit and debit cards to be delivered to them before they can make purchases on their card.
Given that all UOB credit and debit cards are reflected on UOB Mighty once the application has been approved, UOB customers simply need to log into the Bank’s mobile banking app UOB Mighty and choose the card they would like to add on their preferred third-party app.
Customers are then automatically directed to the selected app to confirm. The entire process is completed within seconds and on the mobile phone. UOB customers are able to use this new service for Fitbit Pay for their UOB Visa cards today. It will also be made available on Fave, Grab and Shopee’s apps as well as for UOB Mastercard cards in the coming months.
Jacquelyn Tan, head of group personal financial services at UOB, said that through this ecosystem, UOB customers can enjoy the bank’s banking and payment solutions, services and experiences across more touchpoints such as e-commerce apps.
“Whether our customers are banking on our mobile banking app UOB Mighty or making payments on our partners’ apps, our aim is to create an intuitive experience and to remove any disruptions or detours to their digital journey,” said Tan.
Kunal Chatterjee, Visa country manager for Singapore and Brunei, said that as they continue to add new wallets and merchants to the ecosystem, Visa cardholders will be able to manage their digital credentials seamlessly and centrally from UOB Mighty, creating an improved and more secure experience.
