Thai wholesalers go digital with Nimbus, VMware

Thailand-based startup Nimbus is using VMWare technology to fast track digital transformation for the country’s 20,000 wholesalers who are still doing business the traditional way.

By providing them with affordable access to VMware-powered cloud services supported by Internet Thailand (INET), Nimbus aims to accelerate the adoption of digital technologies for these small businesses, enabling them to future-proof their operations to adapt to Thailand’s growing digital economy. 

For many local wholesalers in Thailand, the hefty upfront investment in infrastructure and hardware required for most on-premises inventory management software are key barriers to digital adoption as well. 

“Our goal is to help local traditional wholesalers go digital, navigate and thrive in the rapidly evolving digital landscape. However, to be able to support them in their digital transformation journey, we need to first modernise our infrastructure and operations so as to accelerate innovation, agility and scalability,” said Apichet Anutaravanichakul, COO, Nimbus Thailand. 

“With support from VMware and INET, our cost of doing business has dropped by 40% and our customer base has grown exponentially by 300%,” the COO said. 

To encourage and help Thailand’s wholesalers transform their operations with ease, Nimbus is offering their software as a service at an affordable price of 33 baht (US$1) a day.

Previously, book-keeping was done manually and on paper, so store owners did not have a comprehensive view of their business. With Nimbus’ cloud-based solution, store owners can now check stock, set prices, manage orders, run reports and manage retail branches seamlessly and efficiently.

Local wholesalers can also use any computer or barcode scanner with this solution, thereby reducing the cost of investment in new equipment and lowering the barriers to digital adoption. 

“Digitalisation is fast becoming the competitive game-changer across Thailand and Southeast Asia,” said Ekpawin Sukanan, country manager of VMware Thailand. “Together with INET, we hope Nimbus’ cloud-based inventory management service will help drive Thailand’s wholesale industry into the digital future, so local businesses can continue to thrive and flourish in the new economy.”