StarHub enhances financial planning with Workday solution

StarHub has deployed Workday Adaptive Planning to increase the efficiency and accuracy of its financial planning processes. 

The Singapore-based telco recognised the need to streamline its operations with accurate and timely information, as its financial team grappled with siloed data often presented in inconsistent formats leading to delays in reporting and difficulties in forecasting. 

Consolidating financial data into a single source quickly became a critical success factor in the organisation’s business transformation agenda.

“Workday Adaptive Planning has transformed our financial reporting, forecasting, and budgeting by providing comprehensive and consistent data that enables faster and more accurate decisions,” said StarHub CFO Jacky Lo.

“This solution not only supports all staff but also aligns with our vision and broader transformation efforts, enhancing our operational efficiency and helping us remain agile in an increasingly competitive environment,” said Lo.

Following the deployment, StarHub was able to consolidate its financial data, creating a single source of truth for financial forecasting and planning. This improved the company’s decision-making capabilities —  enabling faster and more informed responses to business needs — and improved the accuracy and timeliness of its financial reports.

Beyond operational improvements, leveraging Workday sparked a transformation in StarHub’s approach to business planning. The group strengthened its data-driven processes and adopted a proactive approach to business planning, fostering greater collaboration among teams. 

This shift was underpinned by a newfound culture and skills transformation driven by enhanced access to quality data, enabling employees to make more informed decisions and adapt to evolving business needs.