StarHub ‘cloudifies’ network functions

StarHub has embarked on a Cloud Infinity transformation to boost the delivery, scalability, and performance of its services, while reducing costs of operating the network business. 

Cloud Infinity is a low-latency multi-cloud architecture uniquely conceptualised by StarHub, and is the first of its kind in the world. 

Deploying this network design enables StarHub to improve customer experiences, launch new services quicker, and deploy more data security measures. 

Cloud Infinity builds on an additional investment of up to $40 million to advance StarHub’s DARE+ five-year growth programme, to strengthen cost rationalisation for the company and prime it for sustainable business growth in the long term.

“Having embarked on DARE+ in 2021, we have reached the point where we are no longer just achieving project milestones, but going beyond telco to set new benchmarks for the entire industry,” said Ayush Sharma, CTO of StarHub. 

“Maximising agility, Cloud Infinity will serve as a cradle of innovation for our enterprise and consumer businesses, allowing us to deliver the market’s most unique, meaningful, and enriching products and services with speed and reliability,” he said.

Cloud Infinity addresses challenges and new business opportunities using cloud-native simplified architecture, operating and delivery models. 

Through this transformation, StarHub’s network infrastructure will adopt a highly-scalable and access-agnostic hybrid cloud new architecture, which allows the company to co-develop platforms and solutions with enterprises and differentiate services through low-latency multi-access technologies such as 5G and 10Gbps.

While “cloudifying” its own network functions, StarHub has also collaborated with leading cloud service providers AWS, Google Cloud and NAVER, as well as Nokia to jointly develop ultra-low latency cloud, communication, and entertainment services. 

This move enables StarHub to launch rich digital applications that could be hosted in edge data centres – where data processing happens closer to end users, so they can enjoy faster services.

“Over the past two years, we have worked with StarHub to digitally transform beyond telco through initiatives such as DARE+ and Cloud Infinity, combining the power of StarHub and AWS to accelerate innovation, unify data and leverage analytics to gain meaningful customer insights, and deliver personalised content to re-imagine the customer experience,” said Priscilla Chong, country manager at AWS Singapore. 

Cloud Infinity lays the groundwork for StarHub to deliver an endless continuum of Infinity Play services. In the near future, the company also plans to launch a secure cloud-brokerage marketplace Cloud-X. 

Through this platform, StarHub could offer sovereign cloud services to government agencies and enterprises, allowing them to utilise a cloud network that is custom-built to deliver security and data access that meets strict requirements on data-privacy and control. 

For consumers, Cloud Infinity could enable integration of Metaverse-like services, which can drive customer engagement through next-generation digital features such as augmented reality and holographic overlays.