KT, South Korea’s largest telecommunications company, has expanded its virtual reality (VR) business abroad with the launch of its first overseas VR theme park, VRINITY, in the Legoland shopping mall in Johor, Malaysia.
VRINITY is a joint venture with Iskandar Innovations (IISB), an ICT company wholly owned by Iskandar Investment (IIB).
The joint venture will provide Malaysian customers with differentiated virtual reality experiences by using KT’s immersive media platforms and VR content.
“With VRINITY serving as a beachhead for our global reach, VR platforms and content will help consolidate KT’s presence in overseas markets,” said Kim Hoon-Bae, head of KT’s New Media Business Unit.
VRINITY has VR rooms with more than 20 games that have high customer appeal in Korea, including two first-person shooters. The VR rooms also have VR Sports games with multiplayer function.
Also, KT plans to expand its B2B business and distribution packages that combine its VR platforms and content for sale to off-line operators in Vietnam, Indonesia and other Asian countries. It will also try to help small Korean companies with high-quality content expand to global markets.
Further, KT signed a memorandum of understanding with IISB for collaboration in four new business areas, including KT Super VR, a wireless virtual reality media service with 4K resolution; smart energy projects; smart buildings; and data centres.