Smart Communications, the wireless subsidiary of PLDT in the Phlippines, is working with Amazon Web Services (AWS) to ramp up Smart’s efforts related to data and artificial intelligence.
With petabytes of data at its disposal, Smart aims to enhance customer experiences through AI-powered applications. Smart will use AWS’s services to unify Smart’s data platform, enabling advanced analytics and machine learning (ML) for personalised services.
Transitioning to a cloud-based platform using AWS and Databricks is expected to accelerate Smart’s time-to-market and improve operational efficiency.
“(W)e’ve entered this long-term partnership with AWS to build the AI-driven telco of the future,” said Anastacio Martirez, COO of Smart.
“And we don’t want a piecemeal approach to AI,” he added. “This is why we’re developing what we call a ‘Center for Acceleration’ of AI. We plan to gather all the best minds in AI, and this partnership with AWS is a big step towards that direction.”
Martinez said this will give SMART first-hand access not just to the expertise of their partners from AWS, but also to the entirety of their generative AI services.
Geeta Chaudhary, managing director of AWS Professional Services in the Asia-Pacific and Japan, said that telcos in the region are leading in harnessing the power of data.
