SK Jewellery launches virtual concierge service

Singapore’s homegrown jewellery retailer SK Jewellery Group has launched a new suite of digital services that customers can use to book a virtual appointment session from their own home.

The process of purchasing an engagement ring, or high-value luxury jewellery is typically not done over the web. Many customers choose to see jewellery pieces in person first before putting their card down to purchase.

However, as non-essential stores temporarily close and more importantly, people stay home for safe physical distancing measures — SK Jewellery decided to provide their customers with a similar, personalised consultation — conducted “in person,” just not physically.

A customer can view and book a virtual consultation over the website at a click of a button, before being directed to answer a quick series of questions for the sales consultant to better understand his requirements.

Upon confirmation, a remote session will be scheduled with the customer, conducted over screen conferencing app Zoom.

During the session, the sales consultants would show in-live the various designs of appeal, as well as conducting an education session for the customers. This online concierge service would be made available across the entire suite of brands — SK Jewellery, Love & Co. and Star Carat Shop.

By offering a new touchpoint, SK Jewellery Group hopes to be able to better engage its customers and walk hand in hand with its customers through this challenging climate.

To further encourage its customers, SK Jewellery Group would be incentivising the first 20 customers with complimentary GrabFood and e-store vouchers.