Sino, PopSquare push STEM with AI-backed Lego concept store

Sino Group is pioneering an integrated online x offline retail concept through the POP Gallery at Olympian City in Hong Kong — the first-ever LEGOTechnic-STEM AI concept store.

Launched in collaboration with pop-up experience platform PopSquare, POP Gallery displays a selection of trending products, methodically identified with the aid of big data and artificial intelligence (AI) technologies.

The store features an array of LegoTechnic sets and experiential workshops to promote STEM education.

Not only can customers experience the most talked-about products from around the world and stay informed of the latest trends like their global counterparts, but the “Trend Prediction” function of POP Gallery also analyses online brand data collected from some of the most used social media platforms and online retail networks — such as Facebook, Instagram and Amazon — to predict upcoming trends and identify brands and product categories popular among global consumers.

Eventually, unique, uncommon, hot-off-the-press products are brought to POP Gallery so that Hong Kong consumers can join hipsters worldwide and stay at the forefront of global trends. 

The first brand brought to POP Gallery is Lego, whose Technic series is identified by AI and big data technologies as the most popular of the brand’s products among global consumers. The toys are being on displayed for one month until July 5.

Featuring advanced, life-like models of different sizes that can be built with individual parts like gearboxes, pneumatic systems and motors, Lego Technic encourages users to acquire STEM skills through play, which corresponds to Olympian City’s mission to promote STEM education. 

To facilitate interaction and further learning of STEM knowledge including mechanical movement, Lego Technic STEM workshops will be held at the concept store every Saturday and Sunday while the store is open.