SingEx picks SAP to support overseas expansion

SingEx Holdings will be using SAP S/4HANA Cloud to help drive the transformation of its global finance operations as the company continues to grow across international markets.

By providing SingEx with an end-to-end view of the customer lifecycle and enterprise processes, SAP’s software solutions will help SingEx build a scalable Global Finance System that will support its expansion into China, the United Kingdom, India and Southeast Asia. 

With a portfolio of trade conferences and exhibitions, SingEx wants to drive efficiencies and develop new go-to-market strategies as it looks to capitalise on the growth potential of the global meetings, incentives, conventions and exhibitions (MICE) market.

Powered by SAP’s S/4HANA along with SAP Cloud Platform, SAP Analytics Cloud and Opentext Cloud, SingEx’s Global Finance System will support the swift development on more comprehensive planning models, driving better insights and improved decision making.

SAP’s solution will also feature planning, business intelligence, predictive analytics and machine learning capabilities, promising SingEx future-proof technologies and a system architecture that will support the company’s growth ambitions.

“Through this collaboration, SingEx is currently developing a longer-term digital roadmap that includes the extension of services and integration with our ecosystem of front-end sales, marketing and fulfilment systems,” said Rizwan Hazarika, chief of the Digital and Technology Office at SingEx Holdings.

“SingEx is also exploring solutions for F&B services, data management, analytics and warehousing solutions,” he added.