Singapore adds to global chain of Axis Experience Centers

Sweden-based network technology firm Axis Communications opened on September 30 its first Axis Experience Center (AEC) in Singapore and in Southeast Asia, designed to showcase cutting-edge security innovations and solutions and to provide a platform to engage with its ecosystem of stakeholders across the region.

Through physical product showcases and interactive demonstrations, guests can experience first-hand the ability of future-ready technologies to deliver optimal security outcomes. 

This includes advanced surveillance systems encompassing features such as audio analytics, intrusion detection, automated access control systems, as well as data analysis tools that yield actionable insights for better decision-making. 

As the 25th AEC globally, the $1-million facility at Axis Communications’ Singapore headquarters in Suntec City is envisioned to serve as the centre of excellence for the region. 

Innovations showcased include cameras that can see in complete darkness, platforms that automatically sound alarms when a boundary is crossed, as well as surveillance systems that can alert operators to smoke or sparks in hazardous environments, averting potential fires. 

Such technologies are increasingly in use not only to enhance security for critical infrastructure such as data centres, telecommunications, warehouses, or seaports but also raise workplace safety and productivity in industrial manufacturing and pharmaceuticals where the error of margin is low.

Also in the pipeline are new AECs that will rise across key cities in the Asia-Pacific region such as Kuala Lumpur, Jakarta, Bangkok, Bangalore, Mumbai, and Delhi among others.

Carl Malmqvist, regional director of South Asia Pacific at Axis Communications, said the digitalisation of Southeast Asia has reached a tipping point, driven by increasing awareness of the benefits that digital technologies can provide. 

“We anticipate continued technology adoption and innovation to create opportunities for the growth of advanced security applications,” said Malmqvist. “Having an Experience Center in a regional business hub like Singapore provides Axis with the platform to better engage its ecosystem of stakeholders across Southeast Asia, facilitating collaboration essential to meet evolving security requirements in today’s increasingly networked environments.”

Singapore Economic Development Board (EDB) managing director  Jacqueline Poh said they expect demand for advanced security solutions that incorporate digital technologies to grow in Southeast Asia as the benefits of digitalisation become more widely known. 

“Singapore’s strengths and capabilities in network security and advanced analytics, coupled with our hub advantages, makes it an ideal location for the Axis Experience Center,” said Poh.

Collaboration with like-minded industry partners both locally and regionally is a key factor to drive Axis’ growth in Asia. One such partner is Singtel, with whom Axis is currently exploring 5G use cases for security applications. 

5G networks can support increased bandwidth that are essential for data aggregation and analysis, giving rise to more innovative security solutions in areas such as automation and machine learning.