Siam Kubota’s is enhancing its digital transformation efforts by modernising its dealer network management and internal workflows, in collaboration with OutSystems.
The Thailand-based company is utilising AI-powered low-code to interconnect operational systems existing in silos, and rapidly deploy applications to meet the needs of its growing network of 315 dealers and employees, while reducing dependency on external vendors.
Digitalisation within the agricultural industry has enabled a remarkable transformation for the sector, as new technologies solve decade-old business challenges such as sustainable farming.
However, despite the rapid uptake of digital technology, Thailand faces a talent crunch, with estimates indicating only one percent of the population – or around 580,000 individuals – are experts in digital skills.
This shortage has become a major obstacle for many businesses, including Siam Kubota, where a combination of retiring developers and outdated knowledge transfer practices led to a reliance on external vendors to manage critical systems.
Over time, this resulted in a patchwork of fragmented applications built on disparate tech stacks, which are costly to maintain and lack the agility to support evolving business needs, hindering long-term scalability.
To address these challenges, the company turned to OutSystems to develop their solution.
By optimising its technology infrastructure, reducing reliance on outdated tools, and overcoming vendor lock-in, Siam Kubota has achieved greater operational agility.
The result is faster development, with several scalable and customized internal and external applications that were delivered in less than six months, including Dealer’s Award System; Billboard Management Application; Claim Management System; Promotion and Incentive (P&I) Workflow; Excellence Service Application; and Data Request Control System.
Methee Srisupundit, manager at Siam Kubota’s digital technology division, said that modernising our operations was essential to address evolving business needs and support their dealer network.
“By consolidating workflows and developing tailored applications, we have reduced dependency on external vendors and significantly improved efficiency,” he said. “This transformation aligns with our mission to drive sustainable agricultural solutions and support farmers across the region.”
The adoption of OutSystems has yielded substantial outcomes for Siam Kubota, including reducing incentive payment timelines from months to weeks and improving operational flexibility.
“Adopting low-code has enabled Siam Kubota to accelerate innovation, streamline operations, and strengthen its ability to lead sustainable farming practices,” said Arnold Consengco, regional VP for Southeast Asia and Greater China at OutSystems.
Looking ahead, Siam Kubota plans to expand its use of OutSystems by fully migrating all internal and external applications to the platform.
Future projects will focus on elevating supply chain operations and simplifying processes, bolstering Siam Kubota’s position as a regional leader in sustainable agricultural innovation and technology adoption.
