ShopBack ratchets up security for online transactions

ShopBack, the Singapore-based shopping and rewards platform, is expanding its partnership with Forter to secure and keep up with the rapid growth of their digital commerce business. 

ShopBack relies on Forter to secure transactions and build trust with more than 30 million shoppers across 10 markets. 

These markets include Australia, Hong Kong, Indonesia, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam.

The company recently acquired Southeast Asia’s buy now, pay later (BNPL) pioneer hoolah, and expanded its offering to include a new payment product, ShopBack Pay.

As part of its expanding use of Forter’s platform, ShopBack now leverages Trusted Conversions to enhance shopping experiences by approving more legitimate customers and decreasing false declines. 

ShopBack’s 8,000 merchants now benefit from this real-time decisioning—automation that allows them to seamlessly scale.

“ShopBack is growing at an incredible pace. To keep up with this level of demand, we need to continue delivering superior customer experience at scale,” said Candice Ong, chief commercial officer of ShopBack.

Ong said that with Forter, the were able to make more precise and faster decisions about customer trustworthiness, which leads to reduced fraud.

ShopBack decided to expand its partnership with Forter after the successful deployment of Trusted Identities which reduced ShopBack’s cart abandonment rate from 3-D Secure (3DS) by 70%. Thus, they have optimised the use of 3DS to improve conversion rates and customer experience.

Joe Lee, VP of APAC at Forter, said they’ve double down on our partnership with ShopBack to help maximise revenue, optimise customer experience and reduce fraud.