SAP digital innovation hub rises in Singapore

SAP has launched SAP Labs Singapore, a digital innovation hub that is intended to drive product leadership, foster local digital talent, and boost ecosystem and community engagement. 

This facility will be the first in Southeast Asia for SAP with the aim of catalysing deep technology such as artificial intelligence (AI) and machine learning, and advancing transformative digital supply chain, intelligent business network and sustainability solutions.

Also, SAP announced that with support from Singapore Economic Development Board (EDB), this investment will see the employment of more than 500 highly skilled digital professionals locally by 2025. 

This will double the company’s existing team of product engineering professionals in Singapore, who will be located at SAP’s newly revamped regional headquarters located at Pasir Panjang.

“We invest significantly in R&D to build solutions that not only help our customers digitally transform but create value for their businesses and the communities they operate in,” said Thomas Saueressig, member of the executive board of SAP SE for SAP Product Engineering.

SAP plans to recruit early digital talent from Singapore’s local universities and institutions of higher learning, with a focus on software engineers and areas including AI, data analytics, cloud, and sustainability.

“By investing in a diverse local early talent pool here, SAP Labs Singapore aims to strengthen the engineering core in Singapore, and create more high-skill, high-value career opportunities and paths for Singapore residents,” said Manik Saha, newly appointed managing director for SAP Labs Singapore.

“This will in turn spur product innovation for Singapore and rest of Asia, while delivering best-in-class solutions and sustainable products for organisations in the region,” said Saha.

According to a new SAP regional study, 75% of Singapore SMEs are at least moderately optimistic about growth in the next 12 months, with 69% saying digital transformation is very or extremely important to their organisation’s survival for the next year. 

Singapore remains a key contributor to SAP regional growth story, with more than 1,100 employees in Singapore. 

SAP Singapore customers include businesses like Changi Airport Group, Hilleman Laboratories, JUMBO Group, Love Bonito, PCI Private, Singapore LNG, Singapore Exchange, and Sunningdale Tech.