Salesforce is unveiling its AI Innovation Hub in its Singapore office in June, purpose-built for customers and partners to co-innovate, test, and rapidly deploy Agentforce.
The AI Innovation Hub will feature space for hands-on demos, Agentforce activations, and AI fluency training initiatives – an immersive environment designed to accelerate AI adoption across the region.
Salesforce and its partners continue to invest in Singapore and the broader ASEAN region to spur innovation and accelerate AI adoption.
This year, Salesforce will be collaborating with Accenture, PwC Singapore, and Huron respectively to develop Centers of Excellence (CoEs) for data and AI innovation in Singapore.
The CoEs will bring together partners’ deep implementation expertise and Salesforce’s trusted and unified platform to help businesses in Singapore accelerate their journey toward becoming Agentic Enterprises.
The CoEs will serve as joint innovation hubs where the companies will collaborate to develop new applications, and capability development centers providing hands-on training on Agentforce and strengthening delivery capabilities.
Together with its partners, Salesforce plans to launch more data and AI CoEs in Thailand, the Philippines and Indonesia this year.
Salesforce has been observing strong customer momentum as Singapore organisations harness its AI and data technology to power their transformation into Agentic Enterprises.
This follows Salesforce’s commitment in 2025 to invest US$1 billion in its Singapore business through 2030 to accelerate the nation’s digital transformation and Agentforce adoption.
Organisations across industries and business sizes including Kaplan, StarHub, INSEAD, Panasonic Asia Pacific, HEPMIL Media Group and Singapore Global Network, are driving business transformations with Salesforce.
“Our customers are actively transforming their businesses with AI and data to solve complex challenges in real-time, driving efficiency and reshaping what’s possible for businesses in Singapore.” said Paul Carvouni, SVP and general manager of Salesforce ASEAN.
“Singapore is well positioned to lead this shift to an agentic AI future. With strong government initiatives, we have an opportunity to drive AI adoption across the economy, elevate the workforce with new skills and create high value jobs to benefit workers and businesses in Singapore,” said Carvouni.
