Salesforce plans to invest US$1 billion in Singapore over the next five years, as part of efforts to help accelerate the nation’s digital transformation and the adoption of Agentforce.
Singapore has been dealing with a slowing growth rate of the labor force, contributed by an aging population and declining birth rates.
Jermaine Loy, managing director of the Singapore Economic Development Board said Salesforce’s initiatives in AI research and workforce development will strengthen the country’s ecosystem by catalysing innovation for key industries and firms that are based there.
Singapore plays a crucial role in driving Agentforce innovation for Salesforce. In 2019, Salesforce expanded its AI Research team internationally, choosing Singapore as its first overseas AI Research hub location.
Since then, the hub has been contributing to the global development of AI for the industry. This includes development of industry leading models such as multimodal language-vision foundation models (BLIP), and time-series foundation models (Moirai).
This continued investment will not only drive Agentforce innovation through the research hub but also support Salesforce’s expanding customer base in the region.
Singapore Airlines and Salesforce have announced that the airline is incorporating Agentforce, Einstein in Service Cloud, and Data Cloud into its customer case management systems.
The two companies also plan to co-develop AI solutions for airlines at the Salesforce AI Research hub in Singapore, aiming to provide greater value and additional benefits to the industry.
Also, Salesforce is expanding its services on Hyperforce, its next-generation platform architecture, in Singapore to provide data residency for Data Cloud, Agentforce, and Unified Marketing Applications (UMA) by next month.
This is expected to enable Singapore businesses to capitalise on Salesforce’s Agentforce and data offerings while adhering to local data residency regulations. This helps align with data privacy regulations, enhancing data security and fostering trust among customers and stakeholders by demonstrating a commitment to compliance.
Further, Salesforce is refreshing its Singapore office with a new space to enable customers to transform their workforce with digital labour. The space will include Agentforce activations space and a demo pod to provide hands-on experience building and deploying trusted, autonomous AI agents through Agentforce. The new space will also be used for upskilling initiatives for the ecosystem of partners and the community.
The company is partnering with Institutes of Higher Learning such as Singapore Management University, Institute of Technical Education, and Ngee Ann Polytechnic to equip students with in-demand CRM and AI skills through training and certifications, as well as connection to opportunities for employment in the Salesforce ecosystem.
