RLC Residences takes in Salesforce to enhance customer experiences

RLC Residences, the residential division of Robinsons Land based in the Philippines, is working with Salesforce in an initiative supported by Appistoki and focused on enhancing customer experience through innovative, data-driven solutions.

“This partnership started with one vision in our minds—delivering a customer-first approach across all touchpoints, ensuring that every encounter—from the first inquiry to long after move-in—is a delightful experience,” said Chad Sotelo, SVP and business unit general manager of RLC Residences.

“This partnership with Salesforce and Appistoki brings us closer to our vision of creating homes and experiences that resonate deeply with today’s discerning homebuyers,” said Sotelo, who is also chief marketing officer of Robinsons Land.

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Leveraging the strengths of both Salesforce and Appistoki, RLC Residences intends to not only streamline its operations but also to enrich the overall customer experience. 

RLC Residences will use Data Cloud to unify and harmonise structured and unstructured customer data in real time — creating a foundation for personalised customer experiences and real-time analytics, triggering data-driven actions and workflows, and safely driving AI across all Salesforce applications.

Sujith Abraham, SVP and general manager of Salesforce ASEAN, said RLC Residences is using their data meshing capability to unify customer data across Salesforce and other data sources, through zero copy, to build a more unified view of their customer. 

“This sets the foundation for personalised journeys at scale underpinned by AI,” he said.

Looking ahead, the collaboration with Salesforce and  Appistoki is expected to also enable RLC Residences to achieve operational efficiencies, reducing costs while improving productivity.