PwC has launched a new AI Hub in Singapore, intended to establish standards to introduce AI technology, develop and scale local AI capabilities, and foster strategic alliances for market entry.
A part of the AI Hub is a commitment to invest in the setup of an AI factory to facilitate the efficient development and scaling of impactful AI solutions. To date, some industries that the AI factory has already scaled solutions for, include financial services, government and public sector, as well as transport and logistics.
In addition, the AI Hub plans to continue collaborating with institutions of higher education, such as the National University of Singapore, to provide professional learning as well as internship opportunities where students can acquire practical AI engineering skills.
The PwC network will commit over US$4 million in Singapore over a three-year period to establish this AI Hub, with support from the Singapore Economic Development Board (EDB).
Since its inception in January 2025, the AI Hub team has grown from a team of three to 15 employees today, comprising AI Researchers and Data Scientists. PwC aims to grow the team to a strength of 20 within the next twelve to fifteen months.
“This AI Hub is a tangible commitment to deliver on our renewed purpose by leveraging AI to scale solutions for our clients and to power the transformation and adoption of AI technologies for close to 4,000 people across the firm,” said Marcus Lam, executive chairman of PwC Singapore.
“We’ve recently rebranded globally, and our new brand positioning and identity better reflect how we work today to support clients to build and sustain value and accelerate momentum for impactful change,” said Lam.
Said Jermaine Loy, managing director of EDB, said PwC’s AI Hub will build AI capabilities to support the needs of corporates, unlock in-house AI applications, and provide real-world learning opportunities for students in local educational institutes.
Joe Atkinson, global chief AI officer for the PwC Network of Firms, said the Hub helps broaden the reach of PwC’s global AI factory, which now connects developers and engineers across more than 40 territories.
