Global sports company Puma has deployed Workday Human Capital Management (HCM) to digitally transform its HR operations and build on its culture of employee engagement and innovation.
Headquartered in Herzogenaurach, Germany, Puma employs over 20,000 people globally and has experienced significant growth in recent years.
To effectively manage this rapid global expansion, Puma implemented Workday globally to help ensure consistent HR processes across all regions, including Asia-Pacific and Japan, to maintain its strong company culture.
“Workday gives us the data and processes to drive significant improvement in collaboration and allows us to identify, develop, and retain top talent, giving us a competitive edge,” said Dietmar Knoess, VP of People & Organisation at Puma.
By significantly increasing employee and manager self-service, Puma’s People & Organisation team is able to dedicate more time to strategic initiatives.
Today, 95% of business processes are initiated by employee service, leading to improved scalability and HR efficiency due to process standardisation and automation.
In turn, this allows Puma to focus on strategic talent development. Puma leverages Workday to assess existing skills and drive talent retention.
With Workday, 80% of leadership roles are now filled internally. This is enabled by Workday’s central database for the entire workforce, which supports various people processes such as recruiting, feedback, performance, and internal mobility.
Through the implementation of Workday, Puma has achieved significant advancements in its HR operations, enabling a shift towards strategic talent management and increased operational efficiency.
