Prudential is using MedLM, Google’s family of foundation models fine-tuned for healthcare industry use cases, to improve the accuracy and efficiency of medical insurance claim decisions.
The company is one of the first insurance providers globally to use MedLM – which is typically used by healthcare organisations to build solutions for doctors, hospitals, and other medical providers to deliver better experiences for healthcare workers and patients.
Starting in Singapore and Malaysia, Prudential will use MedLM to analyse documents submitted alongside health insurance claims, such as diagnostic reports, prescriptions and invoices.
MedLM supports human decision-making with its ability to extract relevant information and code it accurately for claims, helping to reduce the potential for errors caused by manual data entry, so claims can be processed faster and more accurately.
The announcement follows several proof-of-concept tests by Prudential that showed its use of MedLM doubled the automation rate of claim reviews and assessments, in addition to improving the accuracy of claims decisions. This allowed the insurer to handle a higher volume and velocity of claims while improving overall customer experience.
“Prudential’s early tests with MedLM demonstrate that generative AI can play a major role in efficiently tackling the growing volume of health insurance claims, resulting in more frictionless processing and a faster turnaround time for customers,” said Arjan Toor, CEO of Health at Prudential.
Prudential will apply MedLM to select medical insurance claims made in Singapore and Malaysia over a period of three to four months, then compare the AI’s analysis and advice to actual decisions using current approvals processes during this time.
Doing so will help Prudential identify areas where MedLM can deliver the greatest productivity improvements and most useful advice to claims assessors, while maintaining a “human in the loop” at critical stages of the decision-making process.
“In a fragmented and often confusing healthcare landscape, data and AI are enabling us to provide care beyond coverage for our customers,” said Toor. “Our strategic partnership with Google Cloud has given us a valuable first-mover advantage in adopting generative AI to improve the customer experience at an important moment of truth.”
He said this was just the first step in using generative AI to deliver seamless, digitally enabled healthcare experiences at every step — from the point of diagnosis, through treatment, recovery and prevention.
“This collaboration exemplifies how our strategic partnership with Prudential can empower its workforce to drive confident decision-making, improve the overall experience for policy holders, and create meaningful innovation in healthcare and finance,” said Karan Bajwa, VP of Google Cloud in Asia Pacific.
