Home Frontier Tech AI & ML Porsche, TCS partner to rev up AI-powered mobility

Porsche, TCS partner to rev up AI-powered mobility

Porsche has partnered with Tata Consultancy Services (TCS) to enable AI services across the mobility value chain for the automaker. 

As part of the deal, TCS will establish a dedicated AI Mobility Centre of Excellence for Porsche to drive innovation across manufacturing, engineering, operations and customer experience. 

TCS, through its subsidiary, will acquire 100% of MHP Management-und IT-Beratung (MHP), Porsche’s Germany-based management and IT consulting subsidiary. The proposed partnership and acquisition remain subject to regulatory approvals.

“Porsche is taking another important step in its strategy to focus resolutely on its core business with the transfer of MHP to Tata Consultancy Services. At the same time, we are gaining a strategic partner in TCS,” said Michael Leiters, CEO of Porsche.

“By combining Porsche’s automotive expertise with TCS’ digital technology and AI capabilities, we will further strengthen our innovative power, increase efficiency, and boost our competitiveness in an increasingly data and software-driven world of mobility,” said Leiters.

K. Krithivasan, CEO and managing director of TCS, said the partnership brings together TCS’ capabilities in AI, engineering, technology and business transformation with MHP’s strong automotive consulting expertise. 

“Together, we will industrialize AI at scale for Porsche, accelerating innovation across the value chain to deliver intelligent, software-defined mobility experiences of the future,” the CE) said.

This close collaboration will be structured around three areas. First, TCS will scale AI execution and drive outcomes for Porsche. TCS will set up a dedicated AI Mobility Centre of Excellence (CoE) which will focus on industrializing use cases in several core technologies for the mobility sector. 

The CoE’s role will be to convert AI ideas into secure and scalable solutions that enhance velocity, operations resilience and competitiveness across Porsche’s product and value chain. TCS and Porsche will collaborate to embed AI across intelligent manufacturing and operations, engineering and customer experience.

Second, TCS and Porsche will create a platform for long-term value creation. TCS’ expertise provides a strong foundation to scale AI transformation and deliver business outcomes for Porsche’s organization and its mobility ecosystem.

And third, TCS’s acquisition of MHP will strengthen TCS’ presence in the German market and amongst European automotive and industrial customers.