Pelaburan Hartanah Berhad (PHB), a Malaysian real estate investment holding company, has chosen GROW with SAP, an offering that enables organizations to digitally transform using a standardized framework, tools, and guidance to modernize its core business operations.
Established in 2006 under the purview of Yayasan Pelaburan Bumiputra, PHB is mandated to enhance Bumiputra participation in the ownership of prime commercial real estate across Malaysia through its shariah-compliant unit trust fund, Amanah Hartanah Bumiputera (AHB).
Today, PHB manages a portfolio worth over MYR 11 billion – encompassing office, retail, healthcare, logistics, and education properties in key urban centers.
As PHB advances its strategic business transformation and expands its portfolio, the company has demonstrated resilience and delivered tangible results, providing stable and consistent income to AHB unitholders.
However, with this growth, the company has also faced increasing digital challenges, such as aging and fragmented systems.
“It was clear that we needed a unified digital backbone that could eliminate inefficiencies, reduce compliance risk, and help us manage our growing portfolio with greater agility,” said PHB group managing director and CEO Mohamad Damshal Awang Damit.
“With GROW with SAP, we are making a strategic investment in our future, connecting finance and real estate operations through one intelligent cloud platform,” he said.
PHB’s move to GROW with SAP enables it to consolidate its operations into a single, cloud-based enterprise resource planning (ERP) environment.
The solution integrates finance operations with contract and lease management, delivering real-time insights, streamlined workflows, and automated compliance with Malaysian accounting standards.
By eliminating data silos and manual processes, PHB expects to strengthen data accuracy, reduce operational risk, and gain faster decision-making capabilities.
“PHB’s decision to adopt GROW with SAP underscores how leading organizations in Malaysia are embracing cloud innovation to stay ahead,” said Vipin Chandran, managing director of SAP Malaysia.
“With GROW with SAP, PHB gains the agility, resilience, and intelligence needed to drive sustainable growth in a competitive real estate industry, all while strengthening transparency and operational control,” he said.
