PhantomFX, an India-based TPN-certified visual effects (VFX) studio that has worked on world-renowned projects such as Marvel’s Avengers, has successfully upgraded its data storage and management infrastructure to the Pure Storage platform.
The intention is to improve production times, business resilience and energy consumption, all of which provide a solid foundation for business growth.
PhantomFX faced three critical challenges with its previous storage infrastructure — disparate storage systems, the looming threat of ransomware attacks, and the imperative to reduce its carbon footprint.
Initially, each department operated its own separate storage system, leading to inefficiencies as the creative team struggled to move data across various systems, hampering overall productivity.
At the same time, the film industry was grappling with a rising tide of ransomware threats, prompting the PhantomFX team to prioritise enhancing business resilience by bolstering data protection measures.
Additionally, the company recognized the pressing need to curtail energy consumption as part of its commitment to reducing its overall carbon footprint.
To overcome these challenges, Pure Storage and its channel partner, Chennai-based Techfruits Solutions, worked closely with PhantomFX to consolidate data from its fragmented storage systems onto the Pure Storage platform.
The benefits to PhantomFX included improved productivity and faster time to market, business resilience against threats, reduction in carbon footprint, and a future-proof technology built for scale.
Boopathy Thangamuthu, IT Manager, PhantomFX , said the timelines for movies are very tight, and they need to be fast and accurate in what they do. If artists lose time in copying data to and from the storage system, it leads to a waste of production time and money.
“FlashBlade’s real-time storage helps us meet deadlines without any hassles and has saved us around 30% of man-hours and machine-hours every day,” he said. “Pure Storage has also given us peace of mind; we know that even if there is a ransomware attack, our original data will be secure.”
