PDI, provider of enterprise management software for the convenience retail and petroleum wholesale market, has set up a regional Centre of Excellence in Bangkok.
This happens as the company expands its capabilities and resources to better serve customers with local knowledge and build a strong presence in the Asia-Pacific region.
As part of PDI’s initiative to create regional Centres of Excellence, PDI’s Bangkok office will support its global expansion for its customer base in more than 50 countries.
In addition, the company looks to attract top talent to accelerate innovation and help deliver next-generation solutions for convenience retailers and petroleum wholesalers.
Located centrally in downtown Bangkok, at the 208 Wireless Road Building, the new office will open its doors on July 26.
“PDI has always been dedicated to holistically serving the needs of convenience retailers and petroleum wholesalers to help them run their business better, keep pace with industry changes and thrive in today’s digital economy,” PDI CEO Jimmy Frangis said.
Citing Nielsen data, PDI said the APAC convenience retail industry expanded by 10% in 2018, with the number of convenience stores reaching a total of 73,000.
Thailand’s convenience retail sector represents a 58.3% share of its overall trade in 2018 with 29% of consumers saying they visit a convenience store between two to three times a week.
“This country (Thailand) has a tech-savvy consumer market and a government that supports the technology sector through its Thailand 4.0 initiative,” said Sin Hin Wong, managing director and VP of sales at PDI.
“We hope our presence in Bangkok demonstrates our high confidence in this region’s future,” said Wong.