NTU Singapore revamps web presence with Progress

Image courtesy of NTU Singapore
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Nanyang Technological University Singapore (NTU Singapore) used the Sitefinity DX platform from Nasdaq-listed Progress to transform its digital presence and web experience. 

The university centralised the management of its over 150 subsites under one domain umbrella, in order to achieve a consistent brand presence and user experience while speeding up time to market and team productivity.

NTU Singapore has 33,000 undergraduate and postgraduate students in engineering, business, science, humanities, arts, social sciences, education, and medicine. 

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The university was facing a sprawling web estate and was looking for a new solution to manage its plethora of content and administrative tasks, as well as maintain consistency in branding and visual layouts. 

Additionally, users had to navigate its multiple subdirectories and subdomains. The university needed a new, intuitive and easy-to-use digital experience platform to drive an enterprise-wide digital transformation.

“We chose Sitefinity DX because it is a powerful enterprise solution and could meet the needs of the varied business units in our organization – education, corporate, research, industry partners and alumni,” said Alvin Ong, CIO of NTU Singapore.

Ong said the project, which was in partnership with EY, is the biggest website transformation initiative NTU has undertaken, involving more than 100 departments and 400 users. 

“We were able to build a unified digital presence with a strong focus on our audience needs and streamline the processes behind it, empowering our teams to carry out their tasks efficiently,” he said. “About 82% of our users rated the website transformation as an improvement over the old site.”

Centralising the management of its 150 subsites with the multisite management capabilities of Sitefinity DX, NTU created a unified, powerful and easy to manage digital space, serving as the university’s front office to the world. 

A significant reduction of duplicated web content led to a 11% decrease of the website’s average bounce rate and an 18.5% increase in organic searches. As a result, it is now easier to search and access content across devices and geographical locations.    

Leveraging the customisation features of Sitefinity DX, non-technical users were empowered to upload content and create design pages with little effort, significantly boosting work productivity. 

NTU was also able to streamline website workflow and approval processes to accommodate over 100 departments, enabling quality control across numerous business groups. 

“With Sitefinity DX, enterprises can quickly and more accurately solve complex and large-scale digital technology challenges,” said John Yang, VP at Progress. “A reliable technology infrastructure that supports an organisation’s operations and goals is crucial in reinforcing a strong digital brand presence and delivering excellent digital experiences.”

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