MTR and Kerry Logistics Network have launched an online-to-offline or O2O solution through their respective sub-brands, MTR Shops and Kerry eCommerce, to bring new retail experiences to consumers in Hong Kong.
The O2O new retail solution is aimed at enhancing consumers’ online shopping experience with a new way of one-stop fulfilment solutions, promising ease and expediency to online consumption.
Eight “Kerry Express @ MTR Shops” outlets have opened at MTR stations across the SAR — namely Hong Kong, Kowloon, Fanling, Fo Tan, Tseung Kwan O, Siu Hong, Diamond Hill and Kwun Tong stations.
A total of 13 O2O outlets are set to open within this year as interactive stores and self-service pick-up units, in which the interactive stores will be additionally equipped with interactive screens that allow instant purchase and pick up for a selection of products.
”The launch of the Kerry Express @ MTR Shops new retail solution marks a milestone for (MTR) in playing a role in the new economy,” said Jeny Yeung, commercial director of MTR. “Imagine how convenient it would be to make an online order at your fingertips and then collect it right at the station on your journey home by MTR.”
Samuel Lau, deputy managing director of integrated logistics at Kerry Logistics Network, said that as online consumption becomes an integral part of 21st-century living, speedy and convenient pick-up solutions are vital to the shopping experience.
Through online purchase from KL Club and other quality partnering brands, customers can have the choice to pick up their products in any of the Kerry Express @ MTR Shops O2O outlets.
Also, MTR Mobile registered members will be rewarded with MTR Points for every pick-up through Kerry Express @ MTR Shops O2O outlets.
