MSIG Asia soups up omni-channel CX with OpenText

MSIG Singapore and MSIG Malaysia have implemented OpenText information management solutions to empower modern work, enhance omni-channel customer experiences, and drive operational efficiencies.

MSIG, a wholly owned subsidiary of Mitsui Sumitomo Insurance and a member of the MS&AD Insurance Group, operates in 46 countries globally.

“OpenText solutions empower us to maximise our operational efficiencies across different lines of businesses and locations, while helping to improve customer satisfaction and enhance convenience for customers who are increasingly requesting self-service insurance transactions,” said Joseph Yew, CIO at MSIG Asia.

“Leveraging OpenText solutions has empowered our business operations with a single system that supports future growth and delivers the flexibility we need to drive competitive advantage,” said Yew.

MSIG Asia’s digital transformation strategy to modernise and support digital enablement include a number of OpenText solutions.

One is OpenText Extended ECM to integrate content services with lead applications, ensuring employees can easily access the information they need to help drive productivity.

Another is OpenText Intelligent Capture to automatically capture and interpret paper documents, scanned images, emails, and faxes through advanced Optical Character Recognition (OCR), ensuring compliance with regulatory policies and procedures.

A third is OpenText Exstream to transform data and content into actionable insights and deliver highly personalised, engaging customer experiences across all channels.

And then there is OpenText AppWorks to build engaging, smart, and easy to deploy process automation applications.

Muhi Majzoub, chief product officer at OpenText, said they are supporting MSIG in building seamless digital experiences for their business and their customers while enabling them to work more effectively.