L’Occitane Japon dons Forter platform to diffuse online fraud

L’Occitane Japon, a major retailer of natural cosmetics and well-being products, is working with digital commerce platform Forter to deliver fully automated fraud prevention that significantly reduces chargebacks, increases revenue, and creates a seamless customer experience.

The company is the unit in Japan of the Switzerland-based L’Occitane group, which manufactures and retails sustainable beauty and wellness products. The group operates in 90 countries worldwide and has 3,000 retail outlets including 1,500 of its own stores.

Forter’s Trust platform is powered by the largest network of retailers. The company applies machine learning to deliver decisions that are 100% automated, with average response times under 400 milliseconds.

Since the platform has no dependency on manual reviewers, it scales seamlessly as merchants grow.

Before deploying Forter, L’Occitane Japon relied on a rules-based, manual review system which slowed transaction times and stretched available resources.

With Forter, the company was able to fully automate its fraud detection and, within two months of deployment, it had improved its approval rate to over 99% with zero chargebacks. The instant, automated decisioning enabled L’Occitane Japon to focus resources on improving customer experience – from checkout to delivery.

“Our online store is an important touch point with our customers. It is critical to provide a good customer experience,” said Satoshi Yoshida, DX manager of L’Occitane Japon.

“Forter’s platform has been able to improve the customer experience while dramatically reducing operating costs and chargeback losses,” said Yoshida. “We believe that we will be able to grow our online business more than ever with Forter.”