Lazada, ComfortDelGro Taxi allow shop-and-ride in-app

Lazada and ComfortDelGro Taxi have forged a partnership that will allow shoppers in Singapore to book ComfortDelGro cabs within the Lazada app, allowing them to browse and shop uninterrupted.

The partnership also sees ComfortDelGro Taxi expand its reach by tapping into Lazada’s wide customer base, particularly the younger demographic of shoppers who frequent the platform.

“We are excited to be the first and only e-commerce platform in Singapore to offer customers taxi-booking services within a shopping app, and through ComfortDelGro Taxi, a familiar and trusted homegrown taxi operator no less”, said James Chang, CEO of Lazada Singapore.

Chang said the partnership will enrich the “shoppertainment” experience for customers who are already browsing, playing games, and watching livestreams on the Lazada app. 

“With the added convenience of booking taxis, customers can use one app to shop, play and travel,” said Chang. “We look forward to a successful partnership with ComfortDelGro Taxi, to explore more value-adding services that our shoppers appreciate.”

Ang Wei Neng, CEO of ComfortDelGro Taxi, said it has always been their aim to have their taxi booking services within reach of shoppers. 

“What better way to do it than to have our booking services readily accessible through the Lazada app, one of the most popular platforms today,” said Ang. “We hope that shoppers will find the experience – from shopping to travelling – a seamless one.”

As part of the partnership, there will be a six-month long promotion that gives Lazada shoppers 4% off all ComfortDelGro taxi booking trips. Customers can also enjoy greater savings by purchasing and redeeming rides booked through Lazada using promotional codes from the ComfortDelGro LazMall store.

Shoppers can book ComfortDelGro taxis directly from the Lazada app, accessible from the homepage by clicking the tile “ComfortDelGro.”